Salamatea x Australian Open

Supporting Tennis Australia with the onboarding and successful partnership of their first social enterprise food vendor as part of their Australian Open, ever expanding, food precinct.

The dream project, with thanks to the Tennis Australia team. Amazing to support social enterprise Salamatea to deliver over 15,000 meals across the Australian Open and meet the tennis team’s epic operational procedures, food safety practices and levels of customer experience. Featured in the Herald Sun and Urban List 10 best things to eat and drink at AO 2024.

Context​

The Australian Open seeks to be the most inclusive, diverse and engaging sport and entertainment event in the world. 

Salamatea is a social enterprise cafe and catering organisation, serving beautiful Persian food whilst providing employment and training to refugees and people seeking asylum. 

Bringing these two special organisations together was a win-win, providing Salamatea with an incredible platform to extend their brand awareness and share their cuisine and story with more people, whilst helping the AO achieve their goals of greater diversity and celebrating the vibrant multicultural landscape of Australia on a global platform.

With a prime spot on Grand Slam Oval, our role saw us leaning into our catering and major event expertise, and hospitality network to support a small cafe with huge heart cook over 15,000 meals for tennis guests.

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