Eastland ice rink

A winter forecourt activation designed to encourage spending with food retailers who typically see trade drop off over winter. 

Onsite for two months, the ice rink was an attraction for the Eastland community and beyond, and offered sessions for Mums & Bubs, skating workshops for teens, theme nights, family focused weekends and date night discos.


Overseeing design for this project, and supporting project manager, Heathwood & Co with strategic advice, this activation was a major success for Eastland, with retailer spends up and participation by over 21,000 people.


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